Raise investment with our step-by-step guidance and comprehensive support

Membership of the Fundraising Academy gives you everything you need to professionally manage your fundraise.

Included:
  • Comprehensive fundraising training at your own pace
  • Membership of our female founder community
  • On tap Q&A on any challenges you face
  • Access to our exclusive investor database
  • Optional monthly group mastermind coaching and one-to-one coaching with course leader Julia


Membership is for you if you're... 

  • Running a high-growth potential business
  • Looking to raise investment in the next 12 months
  • Raising more than £150k
  • Undertaking a professional investment round at pre-seed or seed stage

This programme will empower you to...

  • Develop your CONFIDENCE - Discover how to keep your mindset strong, stay focused, build resilience, and remain authentic through the fundraising process.

  • Strengthen your COMPANY - Articulate your business plan, discover how investors will assess the opportunity and learn how to strengthen your proposal.

  • Build your fundraising COMMERCIALS - Build your financial forecasts, work out how much investment to raise, determine your company valuation, and structure your investment deal.

  • Hone Your COMMUNICATION - Learn to speak the language of investors, build your narrative, develop your pitch deck, and communicate your true value.

  • Make investor CONNECTIONS - Determine which investors are right for you, how to find and reach out to them, and how to run your investment campaign effectively.

  • Get investment COMMITMENT - Know how to have productive investor conversations, close their commitment and negotiate your deal to build long-term value.

Course curriculum

    1. Welcome to the Fundraising Academy

    2. Busting Gender Myths

    3. Programme Support

    4. Your Fundraising Mindset

    5. Four Steps To Guaranteed Success

    6. Fundraising Timescales

    7. Types of Investor

    8. Your Fundraising Strategy

    9. Mission Statement

    10. Due Diligence

    11. SEIS / EIS - for UK based entrepreneurs

    12. Confidence Quiz

    13. Confidence Checklist

    1. Campaign Foundations

    2. Founder Story

    3. Investment Proposal - Part 1

    4. Investment Proposal - Part 2

    5. Company Quiz

    6. Company Checklist

    1. Financial Forecasts

    2. Valuing Your Company

    3. Commercials Quiz

    4. Commercials Checklist

    1. Pitch Deck Principles

    2. Pitch Deck Narrative

    3. Pitch Deck Structure and Content

    4. Pitch Deck Design

    5. Pitch Deck Example

    6. External marketing assets

    7. Communication Quiz

    8. Communication Checklist

    1. Investor Attraction Strategy

    2. Communicating your True Value

    3. Tapping Into Your Existing Network

    4. Building Out Your Target List

    5. Enter The Arena's Investor Database

    6. Investor outreach email templates

    7. Investor Pipeline Tracking

    8. Connection Quiz

    9. Connection Checklist

    1. Confident Conversations

    2. Mastering Your Fear

    3. Mastering Your Beliefs

    4. Structuring Your Call

    5. Overcoming Gender Bias & Dealing with Objections

    6. Closing Your Deal

    7. Commitment Quiz

    8. Commitment Checklist

About this course

  • £95.00 / month
  • 56 lessons
  • 8.5 hours of video content
  • Membership of our female founder community with on tap Q&A support
  • Access to group and one-to-one coaching sessions
  • Investor database included

Your course leader

CEO & Founder, Enter The Arena Julia Elliott Brown

Julia Elliott Brown, CEO and Founder of Enter The Arena, is the UK's leading equity fundraising expert and specialist coach, working exclusively with female founders. With a history building her own high-growth start-ups, Julia's purpose and passion is to bring her wealth of expertise to support female founders on their own journeys to successful equity fundraising. Having successfully raised millions of pounds in equity finance, Julia has a wealth of expertise in building an investor-ready business and supporting you through your fundraise.

How we'll work together

Supporting you every step of the way

  • CHECK-INS & MILESTONES

    With comprehensive self-paced learning, you’ll have regular check-in points and milestones to achieve to keep you on track

  • TOOLS & TEMPLATES

    You'll access invaluable tools and templates at every step as you work through the fundraising process, with checklists and downloadable resources, including our investor database.

  • COMMUNITY & SUPPORT

    You'll get exclusive membership to our private female founder community for regular Q&A support, and have the option to join monthly group coaching and access to 1-2-1 sessions with Julia if you need extra support.

Female founder results

Tersha Willis

Co-founder and CEO, Terrible Merch

"I honestly feel like I’ve got an MBA in raising finance in the last few months. I don’t see anything in the way of us being successful now."

Claire Ransom

Founder & CEO, Lazy Flora

"I honestly feel that working with Enter The Arena has been the best investment into myself and my business that I have ever made"

Vanessa Jacobs

Founder & CEO, The Restory

"Julia was instrumental in our fundraising efforts, and I can't recommend her highly enough".

Membership fee

Support for as long as you need it